Stop Guessing With Ads. Start Making Calm, Confident Decisions.
If you’re doing £10k–£50k/month, have tried running ads before, and walked away thinking
“ads just don’t work for my business” — this program is for you.
Not because you need better ads.
But because ads exposed problems you were never shown how to diagnose.
The E-commerce Growth Program is a live, operator-led program designed to help you understand why ads didn’t work, what actually needs fixing first, and how to get your store into a position where paid traffic can work — without relying on an agency.
This isn’t about hype, hacks, or “winning creatives”.
It’s about clarity, control, and independence.
What This Program Helps You Do
By the end of the program, you’ll be able to:
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Understand exactly why ads failed before
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Calculate your true break-even point
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Know how much you can safely spend on ads (or whether you should spend at all)
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Fix the real bottlenecks ads exposed in your store and funnel
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Launch ads calmly and methodically — or confidently decide not to
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Stop relying on agencies, freelancers, or guesswork
No promises of growth.
Just clear decisions and control over your numbers.
How the Program Works
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8-week live program
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Bi-weekly 90-minute group calls
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Checklist-led, implementation-focused
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Decision-driven (not motivational, not theory)
Each session walks through a specific part of the paid-traffic readiness checklist, so you always know:
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What to work on
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What to ignore
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When to stop spending money
What We Cover
Session 1 — Paid Traffic Readiness & Numbers Reality
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Contribution margin and unit economics
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Break-even ROAS
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Max safe daily ad spend
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Who should not be running ads yet
Session 2 — Funnel & Offer Pass / Fail
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Product page clarity
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Offer sanity checks
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Cart and checkout friction
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Email capture before ads
Session 3 — Ads & Testing Reality
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Why low-budget testing usually fails
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What ads can and cannot fix
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When creative is the problem vs the system
Session 4 — Go / No-Go Decision
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Start / stop rules
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Budget pacing
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When to scale
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When ads simply aren’t the right lever
What’s Included
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Live bi-weekly group calls
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Practical checklists and decision frameworks
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Full Funnel Audit (worth £999)
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Full access to all Ecom Coach resources, including:
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Profit Growth System
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Forecasting & unit economics spreadsheets
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Growth lever frameworks and calculators
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Everything is designed to be usable immediately — no fluff, no filler.
Who This Is For
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Shopify founders doing £10k–£50k/month
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You’ve tried ads before and lost money
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You don’t trust agencies with your margins
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You want to understand the numbers yourself
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You want clarity before spending again
Who This Is Not For
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Beginners or pre-revenue stores
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People looking for “winning ad templates”
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Founders who want someone else to do the work
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Anyone chasing quick wins or hype
The Real Outcome
This program doesn’t try to convince you to run ads.
It helps you understand whether ads make sense at all, what must be fixed first, and how to stay in control if you do decide to run them.
That’s how you stop wasting money — and start making confident decisions.
Investment
£1,999 (limited time only - will go up to £3,999 next session)
(Includes a free Full Funnel Audit worth £999)
Spaces are limited to keep the sessions practical and focused.
Will this work for my business?
If you sell physical products online, yes.
Whether you’re at £5k/month or £50k/month, the principles in the cheatsheet work in any niche, from handmade jewellery to high-ticket cycling gear.
I’ve used these same 5 levers to grow my own stores and help dozens of founders scale profitably.
What if I’m not good with numbers?
I get it, spreadsheets can be overwhelming.
That’s why the guide is super simple, with a step-by-step process and examples.
You don’t need to be an accountant, and all you have to know is 5 numbers that you can find easily in your Shopify Dashboard.
I’ve tried other e-commerce advice and nothing worked. What’s different about this?
Most advice is generic: how to get more traffic; how to make your website better; how to create content.
These are great, but they don't give you a tactical playbook to continually double your profit all the way to millions in revenue.
This guide focuses on the only 5 levers that move the needle for profit.
No fluff. No random tactics. Just a clear plan you can apply straight away.
Do I need to spend more on ads to see results?
No. We do cover traffic but the cheatsheet shows you how to increase profitwithoutextra traffic, and you’ll learn how to make more money from the visitors you already have.
Do I have to change my whole business to make this work?
Not at all.
The goal is to help you make small, high-impact changes that add up to big profit gains over time.
What if I don’t have time to implement?
Then this cheatsheet is perfect for you.
Stop spending time on things that don't move the needle and just focus on 5 simple things, and you can start seeing results by focusing on one lever at a time.
Even 1% improvement in each lever adds up to massive gains in your profit.
£20k To £200K Months in 2 Years
The first few years growing my first brand was slow.
I hired agencies, took on my first employees, and tried every tactic I could think of.
Then I developed the growth system, and in 2 years went from £20k months to £200k months, with huge £400k+ Q4 months!
I DID IT AGAIN
I was so confident in my growth system that I bought a failing business to prove the playbook works.
When I took the business over, they were barely trading, and doing huge discounts to get cash in.
I took over, applied the system and got to £10k in 6 months, and almost hit £30k in 1 year - which sold us out of the main sellers.
AND AGAIN
By focusing on key levers (conversion rate and retention rate) we were able to massively increase sales, and this is their quiet period!
